How to use Google Analytics for Affiliate Marketing Growth in 2021

Affiliate marketing is a developing competitive area. However, with the rise in action and the way it can be quantified, knowledge of data and analytics evaluation is a place successful affiliates will need to take advantage of to maintain a competitive advantage.


Analytics can help determine what type of content convert best and create the maximum income possible. It may also reveal where most traffic comes from, while also allowing the capability to examine modifications to ads and landing pages that are different.

There is too much information available to dig, it is difficult to know where to search to discover the most significant metrics.

Marketers looking to better understand their viewers, and fortify their marketing plan, have to understand the way to best use all the information available inside google analytics.

Without knowing which segments to listen to, you can spend hours digging through the stage and walk off with your mind spinning.


Likewise, without analyzing your site traffic, it is difficult to evaluate the effectiveness of your existing marketing plan and know if it is time to create a change.


If leveraged properly, google analytics provides valuable insight into who visits your site, how they got there in the first place, and what pages they invest time into.  This can be strong data for affiliate marketers which may be utilized to boost their approach.


How to use Google analytics for greater conversion in affiliate marketing


By analyzing your information, you can learn what kind of visitors converts with what specific ads and replicate.

You may examine by demographics and geography.

Most affiliates monitor their efforts exclusively via the programs which provide their banner ads and text links, losing the deeper insights obtained by employing website analytics.

If you’re going to spend some time and money on traffic growth, subsequently practising good plans for data evaluation is a complete requirement.

Whether you’re using email, videos, webinars, paid or organic search visitors, the only real way to satisfactorily measure success along with also the best-converting methods is via analytics.

By utilizing data analytics, it is possible to track customer pursuits and connect them to certain revenue attempts. you can also cut ineffective attempts and boost efforts that are rewarding.

Email is an excellent way to reach a high number of prospects simultaneously.

A lot of your recipients will not purchase based on just 1 email, but some will at least call to learn more.

By utilizing email analytics, it is possible to decide which subject lines receive the maximum opens and which kinds of messages are more likely to generate results.

You might even use analytics to ascertain the best time and time to send emails to a list of possible clients and place that information to utilize later on.


What is Google Analytics?

Google Analytics is a strong tool for Marketers, bloggers, or businesses alike.

Through the utilization of google analytics, it is possible to discover an enormous number of information about your site which may be utilized to boost your marketing and business growth strategies.

There are three 8 main sections into google analytics: dashboards, shortcuts, intelligence events, real-time, audience, acquisition, behaviour, and conversions.

Almost all eight segments contain sub-sections that offer a lot of information, but not all segments are crucial for affiliate Marketers to look closely at.

Before we dive to the segments which matter to marketers, let us get acquainted with a few fundamental google analytics language:


  • Users: these are those who have seen at least one time in your chosen date range, and comprises both returning and new visitors.
  • Dimensions: all these are descriptive qualities of an item. By way of instance, browser, depart page, and session length are considered measurements.
  • Metrics: these are personal statistics of a measurement, such as typical session duration or display views.
  • Bounce rate: this is the proportion of single-page visits, meaning someone left your website from precisely the exact same page where they entered; consequently they did not interact with your website.
  • Sessions: a session is the period of time that a user is actively engaged with your website.

Now you have knowledge about the google analytics segments and terminology, let us dive into the regions to which you would like to pay attention so as to conserve time and fortify your marketing strategy.


Focus on what matters most

There are 3 sections that matter to affiliate marketers: acquisition, behaviour, and conversion.


The audience

The viewer segment provides a tremendous number of data about your site traffic. It includes multiple subsections offering information regarding the gender, age, and positioning of your site traffic. Information about the user’s device can also be tracked through this segment, Which means you can have knowledge about from which device (like Mobile/ Laptop / Tablet) your visitors are coming from.


The Acquisition

The acquisition segment provides detailed advice about how users arrive at your website. Digging to the “all traffic” tab will show you precisely how users are coming to your site – if it is a search engine, social networking site, or website that you are a contributor to.


The Behaviour


The behaviour section helps you understand how people interacting with your website. You should pay attention to this segment to understand which pages on your site are definitely the most popular.


Focusing on these three segments can help you save time when digging through google analytics.


When used together, the data found, can help you create decisions about which marketing campaigns (be it guest blogging or social networking posting,) are useful in driving traffic.


Assessing these parts within google analytics will supply you with insight that will let you make marketing (intelligent, marketing) decisions concerning the sort, tone, and positioning of articles that you use on your own site.


Traffic Channels

Before we dive into who is seeing your website, it is important to comprehend how they are getting there.

To see your different traffic sources to get a set amount of time, visit the acquisition tab, and then click on the “all traffic” dropdown. Click the “channel” button, place the period of time near the peak of the viewing pane and then scroll down to find the outcomes for the specified period.

Here’s a straightforward breakdown of exactly what these different channels imply:


  • Direct: Traffic that came straight to your site. They typed your URL directly in their browser, then clicked on a text or clicked on a link within an email.
  • Organic search: You can thank search engines like Google, and Bing for these website visitors. An organic visitor is somebody who got to a site by clicking a link on the search engine results page. A good deal of organic visitors is a powerful indicator of the worth of your content and SEO strategy.
  • Paid search: You will locate any paid search (like Google AdWords) attempts in this screening pane.
  • Referral: This signifies people that clicked on a link on another website in order to land on your own site. A good deal of referral traffic implies that you are being spoken about (and connected to) from various different sites.
  • Social: As a content marketer I know the value of traffic comes from social media channels and this is actually my favourite section within google analytics since it shows me precisely what social networking channels drive nearly all visitors to my website. This information may be used to form your social networking plan.
  • Email: The amount of traffic that came to a site in an email campaign. Here you can get an insight into how effective your email marketing campaign is performing and where you are lacking off.

Taking a look at the traffic channels allow you to determine which channel is the most significant driver of visitors to your website.


Tip – To dig deeper into the traffic info, click every channel to view more details.

Tips to Grow the traffic via Google Analytics for Affiliate Marketing

Here I am going to break tips that will help you to grow the traffic of your website across all of these traffic channels…


  • Organic Search: Write Quality content that serves the user’s intention behind the search, and do SEO optimization. The more powerful you are SEO, the increased chances that someone will see you on a search engine.
  • Paid Search: Try changing your keywords and/or targeting choices to make your ads more applicable.


  • Referral: start reaching out to favourite sites and forums within your niche to find out whether it’s possible to guest articles on their website. Adding articles to other websites is a fantastic way to raise your traffic visitors as they link back to your website.
  • Social: Increasing the frequency of your posting, and also the number of links you share on social websites will undoubtedly create an increase in traffic.

I suggest raising your efforts on a single channel at a time to learn what drives the most significant effect.

By way of instance, create October your Facebook month; goal to post a lot of posts which push back to your own site and at the close of the month, then examine the site traffic.

Afterwards, come to November, flip that focus on Twitter, and determine which social channel drove more visitors.


  • Email: start adding more calls to actions and links to your email campaigns. Ensure your calls to act stick out on your email templates and works to push visitors back to your site.

As soon as you’ve implemented a number of thoughts, consider the time to review the channel’s breakdown to find the effects of your efforts.


If your attempts to increase traffic from 1 channel go undetected in your analytics, try out another one!


By way of example –

  • If your efforts to enhance SEO and increase organic traffic have very little effect, it is likely not worth the attempt. You are better off continuing to guest blog since it is demonstrated to be a vital marketing activity that’s worth your time and energy.

Audience demographics

Knowing who’s visiting your website concerning their age, place, and gender is the very best approach to tailor your website to match their interests and tastes.

If you’d like your site content and vision to appease and resonate with your audience, you need to know who they are.

Recognizing how old your site traffic is, and if they are female or male, is beneficial if you’re trying to catch their focus whenever they land on your website.

For instance –

If 90% of your site visitors are girls, you can deliver a more personalized website experience for them by starting your “about” or “welcome” page with “hey ladies!”

Digging into the age and gender of your site traffic is helpful if you would like to produce quality and targeted content for your blog articles and site pages that catch their attention and increases their confidence.



Lastly, you need to look to determine where your website traffic is from. Taking a look at the location tab beneath the “geo” dropdown will demonstrate the nations, cities, and states of your site audience.


Content Drill Down


Last but not least, it is important to dive into the content to see which pages people spend the least and most time on.

To do this, click on the “Behavior” tab and then go to the “site content” drop-down. You will want to check out the content drill down, in addition to landing and exit pages to determine which pages are viewed on your site.

Content drill down is your summary of which pages in your site are seen the most.


Seeing which pages, and blog articles, are viewed by your own audience is helpful in improving your content plan.

If you do not see your most crucial Affiliate Marketing articles and site pages at the listing of the best ten landing pages, so it is time to repurpose your content to make sure you’re driving visitors to those pages via social networking and email marketing campaigns.


Spending time at the behaviour section will make it possible for you to develop a consciousness of exactly what content your site visitors find the most precious. From this part, you can have a clear knowledge about which pages/ posts are working and which one’s are not working.


For instance –

If you notice that the top-visited pages are blog articles about social networking, yet not one of your design sites is rank at the top, you have to invest more time blogging on social networking than you do about design.



Google Analytics is a remarkably powerful tool.

By paying attention to the demographics of your audience, you’ll be able to create content that your audience desires.

This allows you to create a better user experience for your audience that will keep them coming back for more.

When you start tracking your referral traffic, then you’ll begin to see that guest sites are helping increase your visibility. This can allow you to save time by focusing just on the guest sites that give a return in your content production efforts.

Likewise, by diving into social traffic channels you can determine exactly which social media channels would be the best to share your blog articles.

By focusing on the valuable data insights provided by google analytics, you will have a profound comprehension of who your audience is, what they want, and how they find you.

I hope this detailed guide on google analytics for affiliate marketing has helped you to understand how can you grow the traffic of your affiliate site by using google analytics.

If you need any kind of help regarding google analytics, feel free to discuss it with me in the comment section.

What is the use of Google Analytics?

In simple terms, Google Analytics is a web analytics tools that are used to track and analyze your website visitors. Google Analytics is very popular nowadays and over 50 million websites around the world use Google Analytics.

Can I use Google Analytics for free?

Google Analytics is a free service provided by Google, So yes, You can use it for free!

How does Google Analytics work?

In simple words, Google Analytics puts in some JavaScript code in your website, Which records various activities of the users in your website, It also collects user attributes like Gender, Age, Location, Interests. Once the user leaves your website, Google Analytics send the data to the server and after that, you can see them in the results.

What are the metrics which Google Analytics can track?

There are thousands of metrics that you can track using Google Analytics, For example, you can track Pageview of your website, Average on-page time of users, Bounce Rates, Exit rates, User session information, Pageview by device etc.

Can Google Analytics be used in SEO Campaign?

In order to run a successful campaign, You need to know how much traffic is coming from a single keyword, Google Analytics can give you some information on this which can help you to scale your campaign.

What is Google Analytics Script?

The Google Analytics tag is a JavaScript library that helps Google Analytics understand how users are interacting with your website. When you install this script in your website, Google Analytics can collect thousands of metrics data from your website and give you a detailed view of how your visitors are behaving on your website.

Does Google use Google Analytics data for ranking?

It is officially declared by Google that Google Does not use analytics data for ranking purpose. There are some rumour’s in the market regarding this topic, But you should not think that by installing Google Analytics your website ranking might be increased, You can use Google Analytics data for optimizing the user experience and if yours are behaving well on your website, that will send a positive signal to Google and your website ranking will be automatically increased.

Is learning Google Analytics worth it?

Learning Google Analytics is necessary at this time as there are many websites on the internet, And this is the time you need to understand your audience well, and if you want to provide your users with the best experience, You need to learn how they are behaving in your website, Google Analytics is a free tracking tool which will provide you with a lot of insights on this, So this is a must-learn in today’s world.

Why should small business owners need to know about Google Analytics to be successful?

Business owners need to analyze Google Analytics data because they give advanced analytics report which can be used to track and understand how a user is behaving with the website, From that, we can segment the website in different parts, From that segments, the business can gain insight about their positive and negative points which can be useful to scale the business.

Is Google Analytics GDPR Compliant?

By Default Google Analytics is not GDPR Compliant. But When you use Google Analytics on your website, You should obtain end-user consent on the Google Analytics Cookies used in the website, Just add a Cookie Consent in your website and notify the users that Google uses some of the information to give them a better search result.

Leave a Comment